1. Do live videos on Facebook. I cannot emphasise enough how much these will help and how easy they are! Always think VISUAL rather than just chatting. Most Facebook videos are watched without sound and think of unusual things you can show - anything surprising or impressive! I've been doing live videos of me creating my wool portraits for around a year - this has resulted in several positives:
I share my knowledge with other felters so have (hopefully) gained respect from my peers.
I share my skills with potential customers who will learn more about my process as well as see the resulting portraits.
I can converse directly, 'live' with potential customers who can ask any relevant questions about placing order.
For more info see my post about LIVE VIDEOS
2. Upload your live videos to YouTube (find out how here) If you make any other films about your work, always upload them to Youtube and tweet the link.
HOT TIP if you post Youtube video links onto your Facebook Page do not expect much interaction. Posting videos directly to Facebook will result in a much better reach, especially as the films often play automatically. Make sure the first few seconds are VERY engaging and don't worry too much about music. Subtitles work very well as most films viewed on Facebook are viewed without sound. I've had a lot of success with very short videos (up to 2 mins)
3. Post daily but don't be repetitive and boring. On Instagram it's important to have consistent content but I recently posted this BBC news item on my Facebook Page and it's been shared over 50x
4. Share some of your knowledge (on your page and relevant places) people love to see work-in-progress photos or your tools of the trade, especially if they are unusual. Don't just post one picture after another of your art/product. Here I am choosing various wools from a fabulous shop in Hungary!
5. Create or join a hashtag project and get others involved! Something bombastic unique that will get people talking (make the largest/most unusual/most colourful etc etc). You may have heard of my #eyecreate100 challenge - to felt 100 eyes in 100 days. I am about half way through.
Various artists around the world are also participating (drawing/felting/painting eyes) and since I started on January 5th I have gained 3000 new followers to my Facebook page! When I don't have a new artwork to share, I always have a short daily film of that day's eye being created (see 1. and 2. ) to post online. I either film it as a time-lapse or a live video. I share these on Facebook and Instagram daily. It's also been fantastic for INTERACTION which is crucial for reach. I have asked questions (which eye shall I do next?) and asked for eye photo donations with a huge response. There are many smaller hashtag projects around, just keep your eyes peeled or come up with your own. This dog eye video I made has been viewed 27k times!
6. Write interesting blog posts about your experiences. Here's a funny little post about pets I have had. I've also written more educational posts about my experiences of craft fairs.
7. Try #journorequest on Twitter - and think of your hook. What makes YOUR art/business different from the rest? Do you have an unusual cultural background? Life challenges? What does your creativity really mean to you? My art has helped me overcome post-natal depression, as well as been part of me reinventing my identity after having children. My art is also unusual in nature as it involves creating realistic artwork with wool and fur, which many people haven't seen before. I often get asked 'how do I get featured in a magazine' as I have been three times (currently in Dogs Monthly April 2017) and I have been approached! Fortunately I was spotted either online, or at an open studio art event. It could happen to you!
8. Be honest! Be relatable! Be amusing! This photo of me peeping out of the glorious chaos of my wool or with felted lips hints at my personality, is memorable and amusing and draws people to me more than just seeing my work or my studio. I try to keep 'selling' to a minimum, I share a range of images and 'mention' that items can be bought. This works for me - I'd love to hear what works for you!